Bing or Qunar? (go where?) – Baidu News + The PR Machine
Posted by TR on 11/07/2011
What is the more important news — 1) a Baidu partnership with MSFT for Bing to power all English related results on Baidu.com… or, 2) Baidu’s $300M+ majority share acquisition of China Travel Search Engine, Qunar.com. Quick back of the actuarial envelope (300M vs. <1M?) and its… Qunar by a mile! However, if you looked at news coverage in the U.S., U.K., etc. you would think Bing was the bigger story. Count me among those who thinks otherwise. » Read mo
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Components of Copywriting and Keyword Confidence
Posted by Mkt on 28/05/2011
Trust and Authority
As search engines become ever more sophisticated, so must optimisation techniques and, therefore, copy and content strategies. Trends currently indicate that ensuring that your copy has hallmarks to suggest it is trustworthy and authoritative is becoming increasingly important when you’re trying to improve a page’s rankings for a specific keyphrase. This is because search engines want to return the most relevant page to a searcher’s query. Therefore, they want p
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Why is Copywriting Important to SEO?
Posted by Mkt on 26/05/2011
SEO (Search Engine Optimisation) is the art of increasing traffic to your site by increasing its visibility. Ultimately, it results in a greater online presence and more hits from individuals searching for products and services on the web.
Search engine optimisation and copy
There are many ways to optimise a website, and displaying well optimised copy is just one of them. ‘Well-optimised’ can mean various things, as each page of website copy produced must be unique to the needs of th
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Navigation Websites Show Matthew Effect in 2010
Posted by lilian on 13/03/2011
The phenomenon that large number of homogeneous navigation websites emerged stopped in 2010. The degree of industry concentration goes up.
From the market share ranking in 2010, we can see that an overwhelming portion of traffic goes to hao123, 2345 and 114. The industry concentration is obvious with the No.1 player being dominant. » Read more…
Related Posts:Baidu Strategy in User-End Products Getting Clear, So Is The CompetitionAt Ganlvwang You Can Find EverythingMicroblog Makes PR
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Baidu Strategy in User-End Products Getting Clear, So Is The Competition
Posted by lilian on 12/03/2011
On March 9 2011, Baidu announced through Western China City Daily that it has initiated an internal testing of the Baidu browser and would officially launch the browser soon afterwards. Up until now, the strategy of Baidu client end products is becoming clearer and clearer. There is a clear tendency for baidu to become a rival to Tencent in the field of client end products.
Baidu browser will be integrated with Baidu application platforms.
According to Baidu, Baidu browser Beta 1.0 is the joint
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At Ganlvwang You Can Find Everything
Posted by lilian on 12/03/2011
Background Story:
Ganji.com (赶集网）: one of the biggest classified information sites in China
Baixingwang（百姓网）: one of the biggest competitors for Ganji.com in China.
Ganlvwang（赶驴网）: another websites of Baixing.com
In the end of 2010, Ganji invited Ye Maozhong, the most famous brand marketing planner in China and Yaocheng, one of the most famous actresses in China to make a commercial ad for its website. Rumor says that this ad cost Ganji more than 0.2 billion RMB. In
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