Case Study – Beauty product
Client Background
Client is a leading global cosmetics company with a core focus on skin care skin repair etc
Objectives
Primary objective: is to gain the customers, show their new website.
Secondary objective: is to captured consumer’s to visit the site and join the internal activities.
Final objective: search engine greatly the most low cost bring the biggest repay rate.
Additional request: to bring new insights and innovation to their optimization efforts
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Marketing Challenges
Strong competitors : also famous, large brands and they are focus on both online and offline marketing.
Scalability: Publisher’s tracking and report can not satisfied the client.
Challenges from the website : a lot of flash and less keywords for us. And for Google, they are not allowed the show the keywords like “alcohol”
Marketing Results
Darwin increased keywords managed, number of click was increased 20% and the number of lead was increased 33% in the same budget.
Darwin also provided key insights into buying behavior by time of day and monthly vs. weekly trends.
