Capabilities

 

 

 

 

 

 

Results Table

Week Week 1 Week 7 + / -
Budget 8,000 8,000 0%
Leads 15 31 7%
Health

Case Study – Health

case_education

Client Background

A U.S. Health Care provider of high end surgical services wanted to test search for marketing services that targeted Chinese patients.

Services included: brain surgery, lung cancer surgery and other critical illness surgical procedure

Objectives

  • Primary objective: quickly generate increased awareness of services by driving targeted traffic to the website
  • Secondary objective: capture potential patient user information as sales leads for follow up.
  • Additional request: also create search engine optimization to maximize the brand awareness and lead generation.

    • Marketing Challenges

  • Client had ZERO Brand awareness or equity in China
  • Target audience was extremely narrow niche
  • Existing website had some Chinese content but few Chinese consumers were visiting.

    • Marketing Results

  • Prior to Darwin, average cost per lead was 10x more expensive using traditional channels
  • Darwin was able to optimize the campaign at the same budget per week so that 107% increase in leads from week 1 to week 7.
  • Client signed a long-term SEM service contract with Darwin after the test campaign that has run for over 1 year.