Capabilities

 

 

 

 

 

 

Results Table

Week Week 1 Week 8 + / -
预算 3,450 17779 415%
注册量 29 345 1090%
每单平均成本 119 52 -56%
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Education

Case Study – English Training

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Client Background

Client is one of the most famous English training organizations in Shanghai, which has offered 10+ years professional English training service in the Shanghai market.

 

Objectives

  • Primary objective: quickly gain the market share in Training English in Shanghai
  • Secondary objective: promote its brand to the local public
  • Additional request: engage more potential and existing clients in the online or offline activities to enrich their brand experience.

    • Marketing Challenges

  • Strong competitors with more well known brands are already aggressively advertising online.
  • Low awareness of new products, e.g. Business English training, IELTS training, etc.

    • Marketing Results

  • Prior to Darwin, average cost per registration was 56% lower in week 8 vs. week 1
  • Client gave Darwin 415% more budget to manage the keywords campaign, bringing in 1089% increase in leads amount from week 1 to week 8.
  • he leads increase 260% FASTER than the budget increased (1089/415 = 2.6)
  • Client signed a long-term SEM service contract with Darwin after the test campaign.


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