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About Darwin Marketing

Based in Shanghai, China, Darwin Marketing specializes in providing low-risk, pay-for-performance advertising solutions for a wide range of clients and needs. Pay-for-performance advertising is based on the principal that advertisers should only have to pay for results when it comes to advertising. Using the most up-to-date methods and on the forefront on new technology development, Darwin marketing takes a smart, ethical approach to China internet marketing.

Together with agency partners, Darwin Marketing offers clients a wide range of marketing solutions that work together to provide cost-effective results across advertising channels. A fixed-cost approach allows for full customization of marketing campaigns for individual clients. Fully trackable advertising allows the advertiser to spend the right amount in the right places to achieve the desired results, avoiding the pitfalls of overmarketing.

Darwin’s performance based approach to advertising is implemented though pay-for-performance solutions such as China Affiliate Marketing, China Search Engine Marketing, and China Online Lead Generation programs.

As a leader in both China affiliate marketing and China search marketing, Darwin Marketing’s success stems from an in-depth understanding of the intersection between these pay-for-performance channels. Darwin focuses on achieving high performance while maintaining the highest standards of brand integrity.

Darwin Marketing’s global best practices, local knowledge, and scalable technology platforms to enable clients to generate more qualified leads and convert more customers on a low risk, pay-for-performance basis. This means a focus on attracting certain types of traffic to a website, not just numbers.

Our Origins

The bilingual team at Darwin Marketing consists of a dynamic group of experienced marketing professionals with a passion for measurable performance in the Chinese market. Our founding managers were pioneers in the early days of online adveritising and the online marketing channel, having worked in the industry in San Francisco, U.S.A since 1996. Darwin Marketing’s global best practices have been fine-tuned through years of industry experience and Darwin Marketing continues with that history leading the movement towards performance-based internet advertising in China.

Meeting the growing needs of our clients, we have been pioneers in the adoption of China online advertising, China affiliate marketing and China search marketing solutions for clients who range from large, traditional Fortune 500s to new, emerging start-ups. Because of our performance-based appoach we are able to customize our campaigns to meet the vast differences in needs of different types of clients.

Our team is rich in knowledge and expertise in the Chinese market. Founding members have had experience working at China’s leading e-commerce players Alibaba & eBay. Since 1999, our founders have been developing scalable technology platforms in China and working on the goal of optimizing online advertising.

In late 2005, Darwin Marketing’s founders came together to form Darwin Marketing with the mission of delivering more effective advertising for everyone.

What We Do

Darwin Marketing’s mission is to enable more effective advertising for everyone.

We are committed to creating more value across China’s online advertising value chain for Advertisers, Agencies & Publishers.

How We Do It

We constantly and consistently measure, analyze and adapt internet marketing strategies and methodologies to optimize the results.

We are constantly involved in the research and development of new products and services, including pioneering the use of pay-for-performance affiliate marketing, search marketing, and many of the internet’s first online promotions.

Competitive Advantages

  • Global best practices
  • Local knowledge & expertise
  • Scalable, proprietary technology
  • “Beyond the Click” solutions

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