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China Digital Marketing Challenges

Do you have the in-house resources to manage, measure and optimize 1000's of digital marketing campaigns on behalf of your clients?

Technology alone is not enough. China's rapidly changing digital marketing environment demands global best practices, seasoned local expertise and scalable technology solutions to achieve maxium effectiveness for your client's campaigns.

For example, challenges companies face with China search marketing may include:

  • Managing 1000's of keyword approvals, prices and search budgets is time consuming
  • Optimizing 1000's of keywords requires scalable technology and processes
  • Ensuring click fraud does not have a major impact on Advertiser's ROI value

    • Darwin's China Search Solutions for Advertising Agencies

    Darwin Marketing works with a number of preferred agency partners to enable these partners to expand their revenue and integrated marketing capabilities into pay for performance media channels such as China Search Marketing and China affiliate marketing.

    Darwin Marketing provides paid search as a low risk, fixed cost, and pay for performance advertising solution. We provide a number of customizable, “Beyond the Click” search solutions so that effectively controlling click fraud is our problem, not yours.

    We use proprietary tools to manage and optimize 1000s of keywords across Baidu, Yahoo & Google and deliver the agreed performance metrics as well as general trends in the professional reporting format that Agencies and their clients expect from China internet marketing, all for one fixed-cost price.

    Our China Marketing solutions include:

  • Pay Per Click (PPC) campaign strategy, management and optimization
  • Fixed cost pricing, budget recommendations and click fraud management
  • Professional reporting on agreed campaign metrics
  • Global best practices, local expertise and scalable technology platforms
  • Shared revenue opportunities across Search and other new media

    • The Darwin Agency Partnership Model

    For Darwin Marketing, the agency is a trusted partner who owns the client relationship, sells search and other performance based solutions, and manages the overall interactive and integrated media strategy. Agency expands service offerings into Search, receives revenue share based on media costs.

    Following the lead of the agency partner, Darwin Marketing compliments the agency by providing search strategy, budget recommendations, scalable technology and professional solutions execution. We work for the client on behalf of the agency to enable the most effective advertising that is profitable for all parties engaged in marketing in China.

    Benefits of working with Darwin Marketing
  • Earn additional revenue by extending your service offerings to search marketing
  • Work with a China leader who's market leading clients include P&G, Chivas and more.
  • Search marketing with Darwin is a relatively easy way to get started with new clients

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